I love working with beautiful brands.
Whilst consulting at Push PR I was lucky enough to work with the talented team at Seven Boot Lane.
Brand Identity is something I am aware of all the time. I am sent so many press releases and invited to wonderful launches which gives me a real insight to the campaigns that really stand out to me as a consumer and an Editor.
Creating campaigns is all about thinking about promoting the key selling points. Seven Boot Lane is a brilliant shoe brand set up by a sixth generation shoe maker from the Clarks dynasty. So it really is a destination brand for consumers looking for a beautifully designed and handcrafted boot. A perfect place to go to at the beginning of a season and buy an investment piece to add to your wardrobe.
So I started thinking creatively about how to really promote all of the key points for Seven Boot Lane.
Campaigns that work for are ones that make me really visualise and want the product. Seeing how others wear and style the boots is totally current in the street style world we live in. I know from my loyal and wonderful Musings readers that consumers really want a recommendations and a Fashion insider seal of approval.
So I contacted lots of my lovely friends and old colleagues recruited an incredibly talented photographer and The Perfect Seven Campaign was created.
Seven Fashion Insiders, Seven Styles of boots and we had The Perfect Seven.
As a Fashion Stylist I was able to Produce, Art Direct and Style the campaign. I love thinking creatively about Campaigns and using all my experience. So if you are thinking about launching or working on a campaign for your brand. Get in touch I would be so happy to brainstorm over a coffee with you.
L I N D A S H A R K E Y
Online Fashion Journalist at The Independent and Editor of Fashion Inside Out
“Nothing can ever go wrong with a good pair of black leather biker boots and these ones are badass, yet chic (Givenchy kind of spirit, I’d say). They say much more than the price tag and look great with shirt dresses or skinny jeans, taking you from autumn through winter. A winner – I can totally see Kate Moss rocking them.”
C A T H E R I N E N I E T O
International Content Editor at ASOS and Editor of Into It London
“The Evita ankle boots are perfect for AW15’s 60s mood. They work just as well with slip dresses as they do skinny leather trousers.”
H A N N A H R O C H E L L
Fashion Features Editor at InStyle and Editor of En Brogue
‘I love the Alice boot because it literally goes with everything – whether it’s my go-to look of turned up skinny jeans or a hippy-style dress at a festival. The suede has a lovely, relaxed feel to it, too. Oh, and they are SO comfortable!’
N A T A S H A P O L I S Z C Z U K
Assistant Editor at Glamour and co-editor of Wear & Where
“These boots are the perfect colour and achieve that holy grail: a flattering but comfortable heel height. What’s not to love? I’ll wear them with denim (for work and weekend) – or layer up in cosy knits and team them with bare legs.”
M E L A N I E W I L K I N S O N
Fashion Stylist at The Guardian
“I love that whole laidback LA look, but with a touch of London mannish-ness (and metallic!) thrown in. Styling my Erin boots with jeans, an oversized shirt and a relaxed blazer means I have the perfect well put together look for a day of appointments as well as running around the office. A bit of a statement bag (mine’s Marni) gives my outfit a bit of fashion pizzazz.”
S A R A H J O Y S P E E C H L Y
Special Bookings Manager at Models 1
“Easy, comfortable and hardwearing! These boots feel like you can walk through mud or rain without looking like you’re wearing chunky or wellington boots! It’s hard to find a boot that looks effortlessly stylish and also hard wearing.”
A N T O N I A O’ B R I E N
TV/Radio Presenter and Influencer
“It’s the subtle biker detailing and cool charcoal suede finish that make ‘Emma‘ such a smart addition to my autumn wardrobe; I plan to wear them with cropped denim, tailored leather and knitted culottes with polo necks or silky separates.”